Can We Recommend You?
Seeking just one supplier of each wedding trade in Telford to recommend to brides!
That's right, Telford Wedding Network are looking for just one company that can provide a high quality service to couples who are arranging their weddings, do you think your company could fit the bill? You must be able to offer:
· Quality – Cheap and cheerful need not apply!
· Reliability – You letting our clients down makes us look bad too!
· Track Record – Can you prove you are better than your competition?
So can you handle more wedding enquiries?
If your answer to the above question in no, you can close this window now. But if you are like most small business owners, always looking for new ways to increase your profits, then please take a couple of minutes to read through this introduction. It could change the way you look at your marketing, provide you with a new source of wedding enquiries , and save you money. Like I said earlier, only one company that supplies your product or service will qualify.
Marketing
As a small business owner, one of your toughest tasks is deciding where to target your hard earned marketing budget. Which of these have you tried and been disappointed with the results?
· Yellow pages? – Can certainly provide leads, but is it cost effective?
· Newspaper ads? – High cost, and often a total waste of money
· Bridal magazines? – Do you want enquiries from all over the UK?
· The Internet – Great, if google, msn & yahoo rank you in the top 10.
· Bridal Fairs? – Lots of brides, but lots of competition too
· Existing customer base? – Great, a free lead, but how many do you get?
So what does work? Word of Mouth is undoubtedly the most cost effective form of marketing. Why? Referrals more often than not convert to a sale. One of the reasons for this is that with referrals, price is secondary, so the more referrals you can get the better. But how can you increase the number of referrals you get? Certainly not by any of the marketing methods listed above, you have to try something different!
The Power Of Networking!
You probably use networking as a means to get new business already. Do you let everyone you meet know what business you are in? If you don't you should! That person you have just been introduced to might be in the market for your product or service. But unless you tell them what business you are in, you have no chance of getting work through them.
So who knows lots of people who are getting married?
Other vendors. There are countless different types of products and services that brides will be seeking out, including your own. So what if these other vendors were recommending you? There are 26 florists listed in the Yellow Pages with a Telford area dialling code. If you are one of these 26, what is the chance of them calling you? And if they do, what percentage would make a purchase?
Power Networking
But what if your local wedding cake maker were to recommend you to all their clients? And the local limo hire company? And the local photographer, the local wedding dress shop, DJ, invitation printer, suit hire company, make-up, jewellers, etc, etc. Over 30 individual trades, all linked directly to the wedding market, all recommending you to their clients. Just think of the benefits:
· Hot Leads – These potential clients wont be price hunting. They have come to you because someone they trust told them you offer a quality service.
· Snowball Effect – Even if the bride does not call you after the first recommendation, from say the limo firm, what about when she books her photographer & they also recommend you?
· Brand Awareness - Even if they have already booked another supplier of your service, this process will imprint your company on their memory. You may still get business from them in the future, or they may suggest you to their friends when they get married.
· Money Saving – With all these referrals, you can downgrade your other more expensive and less effective marketing efforts. Change that £500 yellow pages ad to a free line entry.
Internet Bonus
In addition to all these vendors recommending your company, you also get a page on the telford-weddings website. This is ideal if you have been considering purchasing your own website, but even if you already have a website, you'll know that the more exposure you get on the Internet, the more chance you have of it generating leads for you. Also, the more links you have to your website, the higher your site will rank in the results pages.You can write the wording yourself, include your contact details, testimonials and even add photographs if you wish. If you don't already have a company email address, we can set one up for you via your web page too. You will of course need Internet access to pick up your mail.
The Package
Lets review what you could soon be enjoying:
· More Leads – Are you ready for an increase in wedding enquiries?
· Hot Leads – These leads are recommendations, not cold ad responses!
· Save Money – Reduce your less effective advertising spending
· Website - Get your company on the Internet!
· More Profit – All the above equate to more money in your pocket
The main factor in becoming accepted into the program is that in return for these recommendations, you too recommend the other program members, your network partners.
And don't forget, the other network members will need you too!
Act now! Don't let your competitors secure this opportunity before you do
